The Council for Disability Awareness – an Image Works’ client of many years – was excited to start experimenting with new ways to serve up their impressive research, statistics, and disability news to their corporate partners and to a younger, more savvy consumer audience.
To address this need, we quickly put together a straight-forward, light, mobile-responsive WordPress blog site with social sharing to host this content. The site was designed using elements of their current organization website, but with a more modern look and feel. A slick administrative interface makes it easy for them to add new posts that are optimized with great keywords and phrases to pick up traffic from daily searches.
What they are learning from this content experiment will ultimately inform a redesign of their main website.