In summer 2015, we quickly moved the GraniteHillEstates.com website to a mobile responsive WordPress platform.
The Granite Hill Estates site had been seeing significant increases in mobile traffic, and staff did not want to lose that momentum following the spring 2015 algorithm changes by Google.
Budget constraints inspired a creative approach to migrating this site quickly and affordably. We made minimal customizations to an available WordPress theme, updated and simplified the global navigation menus for mobile handling, migrated all page content, installed robust plugins for calendar events, photo galleries, and video galleries, and added keyphrase-rich meta-descriptions and page titles to further optimize the site for search.
We also provided staff a social media strategy that will guide their evolving use of Facebook and Twitter to build community among current residents, and to help market services and apartments to prospective residents and their families.