In 2015-2016, we worked closely with the Portland Ovations team to reimagine and redesign the PortlandOvations.org website.
Portland Ovations is a Maine-based non-profit performing arts organization committed to connecting renowned artists from around the world with communities here at home. With Portland area residents, musicians, educators, and arts supporters on our own team, it was exciting to create this new online space that revitalizes, supports, and extends the important and inspiring work they do.
An initial discovery stage let us review and define the strategic goals and outcomes for the site, audiences, visitor tasks and actions. We restructured the site navigation, reworked the calls to action, and prioritized and streamlined content to make it simple to find shows, buy tickets, connect & learn from artists, donate, and become a member.
The performance detail pages, list pages, and search filters were all customized to address the unique needs of having such diversity in annual performance and program offerings. New features, like “You May Also Like” recommendations, social sharing, and rich multimedia content, were added to improve and extend the overall visitor experience.
SEO keyword research and optimized copywriting for a subset of pages was done to increase relevant traffic and attract new audiences to the Portland Ovations site.
The new site is mobile responsive with a fresh modern design that looks great and works well on desktop, phones, and tablets alike. Early reviews are overwhelmingly positive:
- “Looks terrific! Clean, focused, easy to navigate. Congrats to all who made it happen!”
- “After a quick viewing, I think it might be one of the best in our field I’ve seen.
- “Marvelous!! A website that’s visually beautiful, easily navigable, and instantly announces who we are and what we do.”
Check out Portland Ovations’ new site, and find a great show to go to this season!