In 2012, WoodenBoat Magazine came to us with an old and pieced-together site they’d been trying to maintain for years. During a closely collaborative process with WoodenBoat staff we did a complete information architecture review and redesign to make the site much easier to use and navigate. We did a full graphic redesign and a Drupal 7 rebuild with a whole set of new and improved features and content presentation.
The result was greatly increased readership, subscriptions and reader satisfaction beyond all of the goals we established with the client at the start of the project.
Fast forward to 2015…
WoodenBoat decided it was time to greatly simplify the navigation and content, and update the design look and feel. We modernized the design and revamped the site to be obile responsive. The result is a more reader-friendly and simple experience, particularly for WoodenBoat’s large (and growing) mobile audience.